five-reasons-for-audio-journalism

• Actuality - the feeling of being there.
• Debate - the opportunity to interject, the tone of voice, another level.
• Emotion - the tone of the voice communicating more than words alone.
• Providing background - in other words, next to an edited text interview the journalist can post the interview in full (what is sometimes called ‘wild footage’) much more quickly than if they were to transcribe the whole thing.
• Podcasting. It’s about convenience - time shifting, people not having to visit your website.